July Beer News

Posted on Jul 1, 2020 in Our Beer, Retail

July Beer News

LITTLE SIP IPA IS HERE!

The newest addition to our Sunshine family of beers, Little Sip IPA, has officially landed in Vermont! Little Sip IPA quenches your thirst as you reach the summit of your favorite hike. It’s the beer you grab for the victorious celebration after that birdie during a golf game, and it keeps you company while you mow the lawn. It pairs best with outdoor adventures and fun, and it never disappoints! Our little cousin to Sip of Sunshine IPA has a juicy, fruit-forward character layered with tropical hop flavors and bright floral aromas. Notes of grapefruit and pineapple complement this delectably balanced beer. Coming in at 6.2% ABV, it is delightfully crushable and is now available at our outdoor beer garden, drive-thru retail store and at select accounts throughout Vermont!

Little Sip IPA

Along with the introduction of Little Sip IPA into the Vermont market, we’re kicking off our Little Sip IPA Physically Distant Summer SocialWe’re launching a brand-new beer in a very unique time due to the COVID19 pandemic. We would typically gather in bars and restaurants or at concerts and festivals across Vermont to celebrate the release of a new beerbut given the guidelines on physical distancing and the inability to gather in large groups, we‘ve come up with something new. We wanted to create unique, fun and physically-distant activities all while continuing to be social and bring more sunshine to our lives. 

The challenges we’ve outlined offer multiple chances to win some sweet Lawson’s Finest Liquids gear, epic grand prizes and connect with Sean Lawson and the Lawson’s Finest Liquids Team! The first activity is our #LittleSip IPA Instagram Challenge. We are encouraging our fans to post photos taken while enjoying Little Sip IPA during their favorite physically distant activities on Instagram with the hashtag #LittleSip to be entered to win some Little Sip IPA gear from Lawson’s Finest Liquids! Each week we’ll pick and share our favorite photos for prizes and select the winners. We’ll be posting more information on our next challenge in the coming weeks – stay tuned to our website and social media for updates!


OPERATIONAL UPDATES

Our Beer Garden and Retail Store are open from 12-7pm Monday through Friday and 11am-7pm on the weekend (credit cards only please).

Please note that we will be closed on Saturday, July 4th in order to allow our staff to celebrate the holiday with their friends and family.

Lawson's Finest Liquids

Our Beer Garden is now open! We are thrilled to welcome you back to our beautiful space and provide you with our world-class beers and world-class service. In order to keep our staff and guests safe, we ask that you review the following information before visiting:

The State of Vermont requires that no one with a fever, respiratory illness, or symptoms of COVID-19 is allowed on premise. The State of Vermont requires travelers, including Vermonters, that have recently visited or are arriving from a “quarantine county” listed on this map are required to quarantine for a 14-day period or for 7 days followed by a negative COVID-19 test. 

We appreciate your adherence to the following items: 

  • RESERVATIONS – Required for table seating via TableIn
  • GUEST CONTACT INFO – We are required to collect by the  VT  Health Department for contact tracing if needed.  
  • SEATING – Members of only 2 households and  6  total people may be at the same table.
  • TABLES – Must be a minimum of 10 feet apart.  Gatherings between tables are not permitted.
  • CHILDREN – Must be accompanied by an adult at all  times.
  • FACIAL COVERINGS – Required for guests as they enter & exit the beer garden, go to the restroom, and while ordering  and receiving items  from a server.  Facial coverings will not be required when seated at your table without a server present.
  • RESTROOMS – Located inside, maximum of 2 people per bathroom at a time.
  • PAYMENT – Cashless/touch-less transactions are strongly preferred via the Arryved App available for free in the App Store or manual credit card entry.
  • SANITATION – Staff will sanitize tables and seating between guests. All glassware, plates, and flatware are sanitized in our high-temperature (180 F) dishwashers.

Lawson's Finest Taproom


BEER RELEASES

Kingdom Trails IPA, a fundraising beer brewed in collaboration with the crew at The Kingdom Trails Association, is now available at the taproom and at select retail accounts throughout Vermont. The latest release in our Good Brews for a Cause initiative, proceeds from the sale of this year’s Kingdom Trails IPA will support the conservation of land on the Darling Ridge in the Northeast Kingdom in partnership with the Vermont Land Trust. Kingdom Trails IPA is pale yellow in color, soft and refreshing on the palate with a mild bitterness and an intensely fruit forward and floral nose.

Kingdom Trails IPA

Ushering in the month of July is our Scrag Mountain Pils Salt & Lime! This special version of our traditional Czech Pilsner, known affectionately as “Scragarita”, is infused with lime juice and sea salt for a well-balanced dance of crisp and tart. Available at our taproom and retail store only for a limited time.

Scrag Mountain Pils Salt & Lime

Your favorite Pilsner is in new packaging! Scrag Mountain Pils is now available in 16oz 4-packs and 12oz 12-packs! It is available at our taproom and will be entering distribution this week, so keep an eye out at your favorite local accounts in VT, MA, NH, CT, RI, NY, NJ, ME and PA.

Scrag Mountain Pils

Finally, in mid-July we’ll welcome the next release in our barrel-aged series – Triple Sunshine aged in tequila barrels sourced directly from the Jalisco region of Mexico to bring notes of vanilla and coconut to this exquisite tropical delight!


SOCIAL IMPACT PROGRAM (SIP)

For the month of July, the Lawson’s Finest Sunshine Fund will accept donations on behalf of the Vermont Peace & Justice Center Racial Justice Program, which seeks to spread awareness about the inequity people of color face in Vermont and to build understanding and collaborations to undo racism. They offer a variety of educational programs, workshops, and support groups.

Lawson's Finest Taproom

We are proud to serve as the designated Mad River Valley pick-up location for free meals distributed weekly courtesy of Shift Meals, a local food response to COVID-19. ShiftMeals provides nourishing meals for those in need during these challenging times, including laid-off restaurant workers, musicians, artists, gig workers, farmers, and anyone else affected by this crisis. Meals can be ordered online via the ShiftMeals site by noon on Tuesdays for pickup on Thursdays between 12–6 PM at our retail drive-thru.


BEER DELIVERIES

Everyone’s favorite Pilsner is entering distribution in our nine-state territory during the month of July, just in time for all of your outdoor summer adventures. Now available in 16oz 4-packs and 12oz 12-packs, Scrag Mountain Pils was inspired by the traditional Czech Pilsner style. Our house lager is a tribute to the source of Waitsfield’s town water and the aquifer deep beneath Scrag Mountain.

Scrag Mountain Pils

We want to give a special shout-out to our whole crew, especially our drivers, for all of their hard work getting our beer out into the market and keeping our fan favorites, including Sip of Sunshine IPA and Super Session #4, stocked at stores across the region throughout the summer.


RETAIL STORE

Though our retail store remains closed for in-store shopping, you can view all of our offerings in our online store. We are extending our free shipping on orders of $75 or more – no coupon code necessary! (Please note this excludes the Sip of Sunshine cornhole set).

Our most popular items are also available for curbside pick-up at our drive-thru retail store via our online ordering page. You can also purchase gift cards for use at our drive-thru retail store in Waitsfield, VT.

This month, we’ve added some fun new items for your summer adventures! You can bring the sunshine to the beach, lake or river with you with our Sip of Sunshine towel. And show your love for our newest beer, Little Sip IPA, with our new Little Sip IPA t-shirt!

And as always, our Sip of Sunshine tap handle will brighten up any in-home bar or kegerator!

Lawson's Finest Merch

Our Beers

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