October Beer News

Posted on Oct 1, 2020 in Awards, Featured, Our Beer, Our Events, Retail

October Beer News

LITTLE SIP IPA PHYSICALLY DISTANT FALL SOCIAL

We may have said goodbye to summer last month, but we are keeping the outdoor adventures going with the launch of the Lawson’s Finest Liquids Strava Club, part of our Little Sip IPA Physically Distant Fall Social!

Each week through November 15th, fans will have the opportunity to track their miles and enter to win prizes, including custom Little Sip IPA coolers and other weekly swag bags! Whatever your outdoor activity of choice, if you like to bike, run, walk, or hike to achieve your fitness goal, you can track your progress weekly in the Lawson’s Finest Liquids Strava Club.  Specialty challenges will be added to the Lawson’s Finest social media accounts regularly, including some staff favorite routes!

In addition to helping fans stay social while maintaining physical distancing with their Strava Club, Lawson’s Finest Liquids will also be raising funds to support select Vermont organizations that share in our commitment to support thriving communities where people take good care of each other, protect and enjoy the natural world, and bring more fun to life, which is the foundation of our Social Impact Program (SIP). All donations made to the Nature Conservancy of Vermont, Mad River Riders or Kelly Brush Foundation by Lawson’s Finest Liquids Strava Club participants during the promotional period will be matched dollar for dollar by Lawson’s Finest Liquids.

Lawson's Finest Strava Club


BEER GARDEN & RETAIL STORE UPDATES

Our Beer Garden and Retail Store are open from 12-7pm Monday through Friday and 11am-7pm on the weekend (credit cards only please and masks required).

Planning a visit to our Beer Garden this fall to enjoy some delicious brews and delightful foliage? Please make sure to reserve a table in advance and please bring your mask or facial covering. You can visit the taproom page on our website to see a complete outline of our guidelines for Beer Garden visitors. We have implemented these practices in order to comply with state requirements and ensure the safety of our staff and guests. We thank you for your cooperation, and look forward to seeing you!

Beer Garden Light Fare

Looking to take your beer to-go? Our drive-thru retail store is open and serving up the freshest Lawson’s Finest beer and merchandise for your enjoyment. Our staff can take your order at your vehicle or you can order ahead online. All items will be delivered right to your car.

Open on Indigenous Peoples Day

We will continue to serve as the designated Mad River Valley pick-up location for free meals distributed weekly courtesy of Shift Meals, a local food response to COVID-19, through the month of October. ShiftMeals provides nourishing meals for those in need during these challenging times, including laid-off restaurant workers, musicians, artists, gig workers, farmers, and anyone else affected by this crisis. Meals can be ordered online via the ShiftMeals site by noon on Tuesdays for pickup on Thursdays between 12–6 PM at our retail drive-thru.


BEER RELEASES

It’s beginning to look like fall around here! We’re thrilled to have Maple Nipple back in the rotation just in time for those lovely autumn breezes. Available on draft at our Beer Garden and in 4-packs at our drive-thru retail store, our robust, rich maple ale is loaded with 100% pure Vermont maple syrup. It delivers a smooth and palate pleasing mouth feel with a slightly sticky finish! And as part of the Vermont Maple 100 celebration, we’ll be offering 20% off this treat at our drive-thru retail store through October!

Maple Nipple

We are so excited to bring back Homestead Haze IPA on Friday, October 23rd! Our 100% Vermont-grown IPA is brewed with malted barley and wheat from Peterson Quality Malt and Cascade, Centennial, and Chinook varieties from Homestead Hops.

Homestead Haze IPA

October also marks the return of our beloved Fayston Maple Imperial Stout, the ideal beer for warming up beside a campfire. Brewed with loads of roasted and black malts and a hefty dose of Vermont maple syrup. The result is a rich and complex beer perfect for sipping or pairing with chocolate or dessert.

Fayston Maple Imperial Stout


WITH GRATITUDE

We were so honored to be presented with the Small Business Administration‘s 2020 Vermont Small Business Person of the Year award this past month. While the awards ceremony is usually held in Washington D.C. each year, the SBA has taken the show on the road this year given COVID-19 and visited the Waitsfield, VT location to present Sean and Karen with their award in person. This award was granted by the Small Business Administration in recognition of Lawson’s Finest Liquids employment growth, success in the marketplace, company expansion and community involvement.

Small Business Person of the Year Award

Small Business Person of the Year Award


SOCIAL IMPACT PROGRAM (SIP)

Lawson’s Finest is helping Vermont Adaptive kick-off its winter fundraising campaign for its new state-of-the-art adaptive sports facility at Sugarbush Mt. Ellen. For the month of October, Lawson’s Finest Sunshine Fund will support this much needed space for adaptive athletes who live in Vermont or travel here to enjoy the Mad River Valley. The new 4,000+ sq. ft. three-floor adaptive sports facility will be connected by an access-for-all elevator. 

Vermont Adaptive Ski & Sports is a nationally recognized organization that empowers people of all abilities through inclusive sports and recreational programming regardless of ability to pay. In addition to sports, year-round programming options integrate environmental, holistic wellness, and competitive training philosophies for people of all ages with cognitive, developmental, physical and emotional disabilities. With nearly 400 active volunteers, plus generous partners and sponsors, and an amazing base of clients and friends, Vermont Adaptive Ski & Sports has been at the forefront of sports and recreation for those with disabilities for more than 30 years. Locations include Sugarbush Mt. Ellen, Pico Mountain/Killington, Bolton Valley Ski Area, Suicide Six Ski Area, and multiple locations throughout the state for spring/summer/fall programming.

Vermont Adaptive Ski & Sports


EVENTS

Join us on Saturday, October 3rd for the Vermont Brewers Association‘s Walk Thru ExBEERience at Scott Farm in Dummerston, VT. You can purchase beer online ahead of time and fill up your bag, wagon or backpack with your Vermont beer at the farm on the day of the event. Thank you for supporting Vermont brewers!

VBA Walk Thru Event Beer

We are proud participants in this year’s Virtual Great American Beer Festival, hosted by our friends at the Brewers Association, bringing you the 39th annual Great American Beer Festival (GABF) to you through a nationwide “passport” program. Between October 1-18, Great American Beer Festival passport holders will have exclusive access to beery deals at participating festival breweries nationwide. In addition, from October 16-17, passport holders will have exclusive access to online content during the Official Virtual Festival. Tune in for tips and tricks to enhance beer knowledge and enjoyment; lager lore and sudsy stories from craft beer luminaries; profiles of breweries and individuals that are transforming their communities one beer at a time; and flavor fusions through beer and food pairings to tantalize the taste buds.

 

800 Reasons to Get Your #GABF Passport

We’ll be taking part in Sugarbush’s Community Day on Saturday, October 10th and Sunday, October 11th. In addition to enjoying pumpkin carving, scenic lift rides and guided dog hikes, there will be opportunities to sample some Lawson’s Finest beers as well as join a Beer Pairing dinner. More details coming soon!

Happy Halloween

We at Lawson’s Finest are thrilled to be taking part in the annual Beers With(out) Beards Festival, the country’s largest celebration of women in the beer industry, hosted virtually this year by our friends over at Hop Culture. Lawson’s Finest will be participating in the Women in Social Media panel, and there is a full line-up of amazing virtual events scheduled.

Beers With(out) Beers

The Friday Night It’s Lit Disc Golf Series with Disc Golf Vermont will wrap up in October, but you still have time to join! Every Friday this month, we’ll be sampling some of our fine liquids at Vista Beast in Bolton Valley while forayers will play a round of 9, take a break and then play 9 more holes, for a total of 18 holes under the lights. Don’t miss your last chance to play under the lights this year!

Vermont Disc Golf

And finally, while we won’t be able to gather in person this year to celebrate the second anniversary of our taproom, retail store & brewery on October 22nd, we would like to take this opportunity to thank each and every person involved in helping us create our space, and those of you that showed your support these last two years! We certainly plan on raising a pint to cheers you all on that special day!

LFL Taproom


BEER DELIVERIES

Please welcome Super Session #2 to our distributed market, where you will find it in its new 16oz 4pk can format as well as 12oz 12pk cans. Our delivery drivers and distributor partners continue to work hard to bring you fresh batches of Sip of Sunshine and Super Session #2 every week! Stay tuned for upcoming beer releases from our Waitsfield, VT brewery that will be making their way to our 9-state territory of VT, NH, ME, MA, CT, RI, NJ, NY and PA. We want to thank all of our retail partners for keeping Lawson’s Finest beer cold, fresh and properly rotated.

Super Session #2


RETAIL STORE

We’re rolling into fall with some new goodies in our retail store! You can bring the Little Sip IPA Water Bottle along for your day rides or hikes, and our Lawson’s Finest Cooler is the perfect way to bring your favorite Lawson’s Finest beers on the go. If you’re looking to add some sunshine to your home bar, look no further than our new Little Sip IPA Tap Handle!

Though our retail store remains closed for in-store shopping, you can view all of our offerings in our online store. Our most popular items are also available for curbside pick-up at our drive-thru retail store via our online ordering page. You can also purchase gift cards for use at our drive-thru retail store in Waitsfield, VT.

Lawson's Finest Retail


JOIN OUR TEAM

We’re hiring! Are you or someone you know passionate about the craft beer industry? We currently have four job openings!

Regional Sales Representative – CT/NY

Regional Brand Representative – NJ/PA

Logistics and Procurement Manager

Craft Beer Delivery Driver

Beertenders

Our Beers

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